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Monday, August 24, 2009

Google Now Showing Website Navigation in SERPs

Posted by @ 5:44 pm

In yet another Google test, some users have noticed Google’s now showing breadcrumb navigation for certain search results. Google have been busy testing a bunch of SERP changes recently, which some say is a response to the growing market share of Bing.

Here’s an example of how Google are integrating the breadcrumb navigation into search results:


Source: WebProNews

As you can see from the image above, Google expands the URL line for certain results, displaying the full navigation path to the page displayed in the SERPs. There’s no word yet from Google about the test or how they determine your navigation structure. My guess is that they’re grabbing this data from an XML sitemap associated with each site.

This latest test follows on from other recent changes at Google which include product specific AdWords listings and moving the paid results closer to free. It wouldn’t surprise me if all the trials were just an attempt to fine tune Google results before the Yahoo/Bing partnership brings about some serious competition.

If you’ve noticed this or any other tests in the wild please let us know!

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Matthew Elshaw Matt is a marketing professional at, an international search marketing firm. Matt's passion for online marketing began at university and has proved invaluable in steering product development and marketing initiatives at the company. Matt is a regular contributor to the ineedhits search marketing blog.

View Matthew Elshaw's profile

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