A member of our PPC team (thanks Sam!) recently alerted me to a new report Google have introduced which can provide details on which geographic locations are generating your clicks.

Recently announced on the Inside AdWords blog, the geographic location report provides Google AdWords advertisers with an understanding of the geographic distribution of their impressions, clicks, and conversions down to the ad group level.

Sam claims the report is something he’s “dreamed about for ages” and will definitely help us to improve our clients location targeting and make it easier to provide more information whenever necessary.

So how can the campaign help? Well say for example you sell flowers in the United States and are targeting that geographic region. Now, you’ll be able to run this report to determine particular areas are converting the best and further enhance your campaigns in these areas. You may wish to setup geo targeted campaigns in these areas, or promote special offers to lower performing regions to improve their conversion rate.

Search Engine Land have a sample copy of the report which I’ve included below:

To run the report, simply visit the Reports center in your AdWords account and select the geographic location report.

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