Google have officially opened up AdSense for mobile applications after testing the service with a selected number of beta partners over the last few months. Now any app developer can apply to show AdSense ads as long as they’re up for a 3 month minimum commitment and have over 100k+ page views.
The mobile web has been growing up to 8 times faster than the PC internet and with smart phones becoming even more important in personal and business life – the market is set to be huge. Everybody knows that advertising revenues are the foundation for Google’s growth, so Google are simply trying to capitalize on this market.
From the Google blog post:
We want to contribute to the growth of these mobile applications, which is why we’re happy to announce our beta launch of AdSense for Mobile Applications. After all, advertisers are looking for ways to reach potential customers when they are engaged with mobile content, and application developers are looking for ways to show the best ads to their users. We have already had a successful trial of this service with a small number of partners, and are excited that we can now offer this solution to a broader group.
Here’s a capture of what the ads look like on Shazam, a beta partner in the program:
For AdWords advertisers wanting to target the mobile internet, you may want to consider developing a mobile optimized landing page. Otherwise, you can opt out of having your ads shown on apps if you like.
If you’ve seen these ads in any of your favorite apps, let us know what you think! Have you ever clicked and interacted with them?