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Thursday, June 11, 2009

Google Not Loosing Sleep over New Microsoft Bing

Posted by @ 11:02 pm

ericschmidtfox1There has been a fair amount of hype surrounding Microsoft’s new search engine Bing, but Google’s not scared!

For those not sure what Bing is, it’s Microsoft’s new decision engine which proclaims to be more advanced than your regular run-of-the-mill search engine.

But Google’s CEO Eric Schmidt hasn’t bought into all the hype. In a recent interview with the Fox Business Network, Schmidt expressed his thoughts on Bing:

It’s not the first entry for Microsoft. They do this about once a year. They’ve got a bunch of new ideas, and there are some things that are missing. We think that search is really about comprehensiveness, freshness, the scale and size of what we do, and it’s difficult for them to copy that.

Ouch… take that Microsoft! Schmidt goes on further to explain that although Bing may be a strong competitor in the future, Google will always be the number one search engine. If you want to check out the whole interview, just click here.

Of course, Yahoo! has weighed into the Bing debate also.

Bing beat Yahoo! in search market share for one day last week in the US (perhaps a sign of things to come?). This put Yahoo! CEO Carol Bartz on the defensive in a recent interview with Fox Business Network. Here are Carol’s thoughts on the situation:

I’m actually glad Bing was that strong. They didn’t’ beat us by much, it was one day, I think it’s gosh maybe it was in Omaha someplace, I think it was some small area. I’m glad Google has competition.
One day is one day. It does not a trend make. But we don’t want anybody getting a toehold [in the market]…

Do you think Google & Yahoo! are sounding threatened by Bing? I think Google has little to worry about, but Yahoo! is whole other story. Perhaps they should be looking for a Microhoo! partnership again…

Courtney Mills Courtney is an online marketing and communications specialist at ineedhits - a leading search engine marketing firm with over 16 years experience. Courtney has been living and breathing online marketing for over 5 years. She specializes in web and communication marketing, while providing news and opinion to online marketing communities.

View Courtney Mills's profile

Discussion (1 - comment)


By ANIL - June 12, 2009

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