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Monday, October 22, 2007

Google News Heads to Facebook

Posted by @ 2:56 am
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There seems to be no stopping the social network juggernaut that is Facebook, and in what seems a case of “if you can’t beat them join them”, Google News have unveiled their way of tapping into the exponentially growing Facebook audience.

Google have just unveiled their new Google News application for Facebook. The application, once installed by Facebook members, will syndicate top news from predefined categories or via specified searches. Member are able to choose what news they wish displayed on their Facebook profile.

Adding the Google News application is simple: just add the application to your profile, select the topics you want displayed and that’s it – 3 stories from each search or category will appear on your profile. NOTE: when adding in “searches”, add them one at a time.

So will this move by Google News really provide valuable exposure for its news service? While Facebook undoubtedly has a “massive” audience, the Google News application seems a bit too boring for this sort of social network.

Admittedly it will expose certain news items to more potential viewers…but the key to Facebook application success seems to be interactivity, novelty and innovation – Google News has none of these.

Considering Google’s wide range of services, Google News seems like an odd, or too easy choice. Services such as Google Calendar, Google Maps, Google Talk or even something out of the lab like Google Music Trends seem better aligned to this audience.

Perhaps this is just a test by the search engine giant before it unveils a range of other more socially apt Facebook applications. I wonder what will happen to Google Applications if the likes of Microsoft buy a stake in Facebook? Click here to add the Google News application to your profile.



Rene LeMerle Rene is the marketing manager of ineedhits.com - a global search engine marketing company. He also leads the marketing for Gooruze.com - a web 2.0 style community for online and digital marketers. Rene has been in the industry since 1997 with much of that time spent helping businesses embrace the best of the internet and digital world.

View Rene LeMerle's profile






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