Contact Us

Welcome to ineedhits Blog

Welcome to the ineedhits Search Engine Marketing blog, where we share the latest search engine and online marketing news, releases, industry trends and great DIY tips and advice.

Monday, August 29, 2005

Google:: More than Meets the Eye

Posted by @ 9:23 pm

When you think of Google you think of the company, its brightly coloured logo and the great search results that it provides. You may also think about their very successful IPO last year especially if you were lucky enough to buy shares.

What most people don’t think about is the other Google services which are not really search. For example:

  • Google Earth (Beta);
  • G-Mail (Beta);
  • Google News (Beta);
  • Google IM (Beta);
  • Google Print (Beta but on hold); and
  • Blogger

Many of these services are currently in Beta and are not necessarily services that we would immediately associate with Google.

I challenge the belief and notion that Google is just a Search Engine. More and more, it is becoming a Software Company, similar to Microsoft or Oracle but not totally a software company. Google can not be a portal (like Yahoo!) because these services are not aggregated and available from a single point or portal if you prefer.

As these products emerge from Beta, the Google strategy will hopefully become evident and the bigger picture of what Google is (or rather, trying to become) should emerge.

Tags: ,

Discussion (Not Started)

Add Your Comments


Keep up to date with the latest from our blogs.

Subscribe to all blog posts

The Newsletter

  • New Posts
  • Popular
  • Comments


More in Search News (1751 of 1797 articles)

I was recently at a function where a number of search engine marketers were talking to an audience of traditional ...