This is news we didn’t think we would ever hear…. Google is loosing market share!
Yep, you ready correctly! Search market share for Google in the UK is at the lowest level it has been in five years.
December 2012 was the second month in a row where Google’s market share dropped below 90%. Google still holds a very large lead over competitors including Bing, Yahoo! and Ask, but it’s still not great news for the search giant.
Despite users in the UK performing searches on Google seven times more than then all other search engines combined, data from Experianshows that Google now controls only 88.35% of the search market. This a 0.77% drop from November 2012 and down from 91.15% in December 2011.
Bing seems to be the main culprit in eroding Google’s lead – its year-on-year share improve by 1.15 percent from 3.84 to 4.99 percent of the market. Yahoo also improved, up to 3.58 percent, a rise of 0.86 percent over the twelve month period. Bing is beginning to gain some momentum in the UK search market most likely due to it being the default search site for Facebook.
December was a very busy month for the UK search market with over 2.7 billion visits to search engines. However the majority of these visits were to UK retailers with Amazon and eBay coming out on top in the battle of ecommerce sites.
So if December was such a busy month for search, what happened with Google? I bet it’s a question Google execs are asking also.