In the past few years, Google Places has been one of the best tools that you can use to promote a local business. By setting up a Google Places listing, you could begin ranking in Google for your business when local searches were done. Although Google Places was a pretty easy tool to use, Google has now merged it with Google+. What exactly does this mean for your business and your Google Places listing?
Google+ is Google’s social network, and they’ve been trying to build its popularity for several months now. One way they hope to achieve this is to merge all of the Google Places listings into the Google+ network. Google+ now has a section called Google+ Local. This is a section of a social network that allows you to look at places based on what is around you. Google have already moved over 80 million Google Places listings to Google+ this last week.
Here’s how the new local listing looks.
What Does This Mean for My Listing?
If you already have a listing in Google+, you don’t have to worry because your listing will not disappear. It is basically just a different format and is found in Google+. It can still be found when people do searches in your area for the type of business that you are offering. The Google+ listing will still appear in the search results, and people can still check it out without any problem. This means that if you were already getting a lot of traffic from your Google Places listing, you shouldn’t be concerned.
One of the key differences between Google Places listings and Google+ Local listings is that the pages will be more dynamic. The content on the Google+ Local listings can change based on what is going on in the network. For example, people can post comments on your Google+ Local listing and it can show up when people talk about it. You can also post updates on your page to give people more detailed information.
In the long run, I think this change to local listing will be for the better and should help your business.