Google has made some changes to their ‘Onebox’ display when a user searchers for local results on Google.com. Earlier this year local search results started appearing at the top of organic results which was great news for local businesses – especially if they appeared in the top 3 positions for that search.
The screenshot below (taken from Small Business SEM) shows the changes to the Google ‘Onebox’. These include:
- Additional red balloons on the map representing businesses not listed in the top 3 results. This clearly shows users that there are other businesses in the area and not only the top 3 that may have been assumed in the past.
- The ‘More results’ link at the bottom should provide additional exposure to Google Maps where users can view and search for other local businesses.
I am a huge fan of local business results appearing at the top of organic results due to the relevance of the information presented. A user searching for Italian Restaurants near Portland is instantly provided with a choice of restaurants including their location, contact information, directions and even reviews by others.
In the near future I will be posting some of my findings on Google Local and how you can improve your Google Local Listing ranking.
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