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Sunday, March 27, 2011

Google Lifts Ban on After Only 2 Weeks

Posted by @ 10:02 pm

We told you recently the news of Google banning from its search results only 24 hours after buying it. Well the good news for the site is that the ban has now been lifted.

Actually, the site has even been gifted the top spot in the Google SERP’s (which you will see from the image below).

So what’s the big deal about this news?

Remember the video recently from Google’s Matt Cutts explaining how Google decides on how and when it will remove a search ranking penalty for a site?

Here is how Matt explained it:

  1. Manual penalties would be imposed on a site when reports submitted to Google for things like off topic porn etc. and the site would be “timed out” for a specific period and it would not be crawled by the Google spider.
  2. Algorithmic penalties would be imposed as classifiers for things like content spam, keyword stuffing, cloaking, link redirects and so on. While algorithmic penalties will be lifted once the site owners remove the spam content manual penalties would be lifted only when the “time out period” would finish.

This raises the question on the length of “time out” for – can we assume that most sites will only be banned for around 2 weeks or does the fact that is a Google owned site allow it to get special privileges?

This also poses a question that the ‘real’ formula to reach the top position of Google’s SERPs goes something like:

  • Use black hated SEO techniques
  • Get ranked and grow the business a bit
  • Get acquired by Google
  • Get penalized for few days
  • Make a comeback on Google and rule the SERPs

What do you think – is at an advantage by being a Google-owned site? Feel free to share your thoughts below.

Courtney Mills Courtney is an online marketing and communications specialist at ineedhits - a leading search engine marketing firm with over 16 years experience. Courtney has been living and breathing online marketing for over 5 years. She specializes in web and communication marketing, while providing news and opinion to online marketing communities.

View Courtney Mills's profile

Discussion (6 - comments)

[...] Click Here To Read Original Post on SEO | SEM News [...]

By Google Lifts Ban on After Only 2 Weeks « Miami Beach Web Designer - March 27, 2011

We all know that google does what ever they bloody like and noone can tell them to stop! thi is not the first case and will not the last!

By John - March 28, 2011

It’s the old “Fox and the Chicken Coop” scenario…HELLO???!!!

By Keith - March 28, 2011

I have seen / heard before that a site returned with big succes after being banned for some black hat related promotion attempt. For example a new site gets 10000 backlinks in a few days. The site is banned for a while. But then the site is indexed again and the 10000 backlinks are accepted and have a positive effect on the SERP position.

But Google changes their algorithms all the time, who knows what happens now. This being a site that is owned by Google could be the reason. Possibly the site has removed the reason for which it was banned. Or maybe the site will be banned again in a few days. Who knows!? Google is a Black Box :)

By Arne - March 29, 2011

No that’s not the case. If you have a look at the number of searches for this particular keyword/phrase there are only 9,900 searches a month and only 10 pages with that phrase on it. Of course they’ll have that site listed #1, the keyword phrase is in the URL, the title and on the front page. There is no other page that’s more relevant.

No-one else is going to attempt to rank for this phrase ’cause I can’t see that there is any money in it. I would be prepared to make a small wager that next month that phrase will only have about 200 searches.

By Mr Bearly - March 29, 2011

sorry Courtney but the website is still walking inside the sandbox. Thats what you see called “Datacenter delay”

Penalties nowadays doesn’t have time limit but it depend on some factors actions you do after receiving the penalty.

By Parviz - April 16, 2011

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