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Tuesday, September 25, 2012

Google Launches Worldwide Program and Tools for Entrepreneurs

Posted by @ 5:35 pm

Google has launched a new initiative aimed at giving entrepreneurs a kick-start into the business world.

Called “Google for Entrepreneurs” it is a mecca of programs and resources supporting entrepreneurs and start-ups across the globe. They’re kicking off the initiative with Google for Entrepreneurs Week with events in 26 cities in 13 countries around the world this week. This includes entrepreneurial-support programs and partnerships set up in places around the world such as Korea, Israel, South Africa, Bulgaria, London, Egypt, Australia and Kenya. In the US, Google has activities and events in Portland, Austin, New Orleans, D.C. and Atlanta.

What’s different about this initiate to others that Google has launched in the past is that it is a truly global event. Google haven’t simply launched some online tools and some workshops in Silicon Valley, but events are being held in cities across the globe, from Ho Chi Min City to Paris and everywhere in between.

“Start-ups and entrepreneurs have the power to build technologies and creative solutions that transform the world and move us forward,” said Mary Grove, Head of Global Entrepreneurship Outreach at Google.

Google for Entrepreneurs plans to focus on three main areas:

  1. Partnerships with strong organizations that serve entrepreneurs in local communities
  2. Google-led programs to bring our teams and our tools directly to entrepreneurs
  3. Placing relevant Google tools in the hands of start-ups as they are getting off the ground and ready to scale

According to Google, there are approximately 400 million entrepreneurs across 54 countries. So it’s a clever move by Google to target them now just as their businesses are beginning.

To access the new website and tools, as well as see videos explaining the new program, visit



Courtney Mills Courtney is an online marketing and communications specialist at ineedhits - a leading search engine marketing firm with over 16 years experience. Courtney has been living and breathing online marketing for over 5 years. She specializes in web and communication marketing, while providing news and opinion to online marketing communities.

View Courtney Mills's profile

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