Contact Us
 
 

Welcome to ineedhits Blog

Welcome to the ineedhits Search Engine Marketing blog, where we share the latest search engine and online marketing news, releases, industry trends and great DIY tips and advice.



Monday, October 11, 2010

Google Launches URL Shortener with SEO Impact

Posted by @ 2:03 am
4
  •  

Forget about Bi.tly or Tiny URL, Google’s new URL shortening service, Goo.gl has just been launched to the public.

Goo.gl comes with its own site (http://goo.gl) and some cool analytics.

For those that don’t know what a URL shorterner is, it’s a service that takes really long URLs like this:
http://blog.ineedhits.com/search-news/google-helps-adsense-publishers-with-general-category-blocking-launch-10328567.html

and shortens them to

http://goo.gl/1MC9

They are especially helpful in applications that have character restrictions, like Twitter and its 140 character limit.

goo.gl has been incorporated into many Google products including News, Blogger, Maps, Picasa Web Albums, and Moderator. However, Google claims not to have overloaded it with too many features as they want goo.gl to be the most stable, most secure, and fastest URL shortener available on the web.

Google explains more on its Social Web Blog:

There are many shorteners out there with great features, so some people may wonder whether the world really needs yet another. As we said late last year, we built goo.gl with a focus on quality.

Google claims there are three aspects that make goo.gl a stand out from other URL shorteners:

  • Stability: goo.gl promises nearly 100% uptime making it a stable and robust product.
  • Security: goo.gl features automatic spam detection and protects against malware & phishing based on the same type of filtering technology use in Gmail.
  • Speed: has doubled in just over nine month since its first launch.

Google’s URL shortener could have an impact on your SEO and even the Google algorithm.

From a link building perspective the act of merely sharing a link on social networks and the resulting click-through could carry benefits for the downstream website.
IF popular goo.gl could find itself a spot in the Google ranking algorithm and becomes a prime factor in real-time and regular search (although an ambitious thoughts for now).

What is most interesting is the demographic mining that shortening a URL with goo.gl will produce. While users are shortening a URL, Google will be tracking information from their Google account. Essentially, the URL shortener will be a “vote” (or Like) that’s passed along with some valuable demographic information when Google users are signed in.

To be honest, I don’t have a preference over which URL shortener I use, they all do the same thing and very quickly. Will you be using goo.gl? Feel free to share your thoughts below.



Courtney Mills Courtney is an online marketing and communications specialist at ineedhits - a leading search engine marketing firm with over 16 years experience. Courtney has been living and breathing online marketing for over 5 years. She specializes in web and communication marketing, while providing news and opinion to online marketing communities.

View Courtney Mills's profile






Discussion (4 - comments)

[...] Read Original Story at INeedHits.com [...]

By Google Launches URL Shortener with SEO Impact | RM2 Project - October 11, 2010



[...] Click Here To Read Original Post on INeedHits.com SEO | SEM News [...]

By Google Launches URL Shortener with SEO Impact « Miami Beach Web Designer - October 11, 2010



I couldn’t agree more. But then once again it’s 4am where I am so I might agree to anything. Oh yeah, thank you for using the apostrophe correctly. ;-)

By Url shortener - October 20, 2010



Hi… Ok so using the shortener on social networks help… What about when sharing links? Or posting comments on blogs? Will it be suitable if we post the shortened URL in the ‘your website’ field of the comment?

By AJ - October 26, 2010




Add Your Comments







SUBSCRIBE

Keep up to date with the latest from our blogs.

Subscribe to all blog posts

The Newsletter
BROWSE OUR POSTS




  • New Posts
  • Popular
  • Comments


Jobthread



More in Search News, Tips & Advice (590 of 2085 articles)


All of us at ineedhits are big fans of the iPhone. So when Google made their Google Goggles app available ...