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Monday, October 11, 2010

Google Launches URL Shortener with SEO Impact

Posted by @ 2:03 am

Forget about Bi.tly or Tiny URL, Google’s new URL shortening service, has just been launched to the public. comes with its own site ( and some cool analytics.

For those that don’t know what a URL shorterner is, it’s a service that takes really long URLs like this:

and shortens them to

They are especially helpful in applications that have character restrictions, like Twitter and its 140 character limit. has been incorporated into many Google products including News, Blogger, Maps, Picasa Web Albums, and Moderator. However, Google claims not to have overloaded it with too many features as they want to be the most stable, most secure, and fastest URL shortener available on the web.

Google explains more on its Social Web Blog:

There are many shorteners out there with great features, so some people may wonder whether the world really needs yet another. As we said late last year, we built with a focus on quality.

Google claims there are three aspects that make a stand out from other URL shorteners:

  • Stability: promises nearly 100% uptime making it a stable and robust product.
  • Security: features automatic spam detection and protects against malware & phishing based on the same type of filtering technology use in Gmail.
  • Speed: has doubled in just over nine month since its first launch.

Google’s URL shortener could have an impact on your SEO and even the Google algorithm.

From a link building perspective the act of merely sharing a link on social networks and the resulting click-through could carry benefits for the downstream website.
IF popular could find itself a spot in the Google ranking algorithm and becomes a prime factor in real-time and regular search (although an ambitious thoughts for now).

What is most interesting is the demographic mining that shortening a URL with will produce. While users are shortening a URL, Google will be tracking information from their Google account. Essentially, the URL shortener will be a “vote” (or Like) that’s passed along with some valuable demographic information when Google users are signed in.

To be honest, I don’t have a preference over which URL shortener I use, they all do the same thing and very quickly. Will you be using Feel free to share your thoughts below.

Courtney Mills Courtney is an online marketing and communications specialist at ineedhits - a leading search engine marketing firm with over 16 years experience. Courtney has been living and breathing online marketing for over 5 years. She specializes in web and communication marketing, while providing news and opinion to online marketing communities.

View Courtney Mills's profile

Discussion (4 - comments)

[...] Read Original Story at [...]

By Google Launches URL Shortener with SEO Impact | RM2 Project - October 11, 2010

[...] Click Here To Read Original Post on SEO | SEM News [...]

By Google Launches URL Shortener with SEO Impact « Miami Beach Web Designer - October 11, 2010

I couldn’t agree more. But then once again it’s 4am where I am so I might agree to anything. Oh yeah, thank you for using the apostrophe correctly. ;-)

By Url shortener - October 20, 2010

Hi… Ok so using the shortener on social networks help… What about when sharing links? Or posting comments on blogs? Will it be suitable if we post the shortened URL in the ‘your website’ field of the comment?

By AJ - October 26, 2010

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