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Monday, June 19, 2006

Google Launches New US Government Search Site

Posted by @ 6:43 am
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Google announced on Thursday a new search vertical aimed at accessing information from US government websites. In an effort to cut through the red tape involved in finding government services and information, Google is hoping to replicate the success of its consumer website across Federal, State Local government information.

Primarily aimed at Government employees, the new site will allow them to search across the myriad of government sites from a single search box. While the general public is not the core target of this latest release, they do have access to the search engine from usgov.google.com.

The new Government search site takes advantage of Google’s customizable interface allowing users to set up feeds to regular updates and news sources such as the White House and the Washington Post, not to forget Google News.

It also allows people to choose their own layout of the page and add content available from a searchable directory. The personal homepage is not limited to just Government related content, with users able to set-up their favorite feeds from around the net just like the existing Google personal page.

So beyond potentially buttering up the government, what is the real benefit of the new Government Search Site for Google?

Well firstly it provides a great working demo of the enterprise search possibilities available to companies, which is another core element of Google’s business model. Government search site highlights how search can be used for corporate internet and intranets. Think about it, if it’s secure enough for the US Government, it must be secure enough for your company.

While it’s yet to be seen, I can’t imagine it will be too long before some advertising appears on the new Government search site. With the volume of visitors it’s likely to draw, it will make some prime web real estate.

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Rene LeMerle Rene is the marketing manager of ineedhits.com - a global search engine marketing company. He also leads the marketing for Gooruze.com - a web 2.0 style community for online and digital marketers. Rene has been in the industry since 1997 with much of that time spent helping businesses embrace the best of the internet and digital world.

View Rene LeMerle's profile






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