Google have launched a live version of their new search tool, Google Squared, which was first seen at their Searchology event last month. Google Squared gives users a new way to look at search results, by presenting relevant information about the search query in tabular form, much like you would see in a spreadsheet.
The goal of Google squared is to help organize search results in a new way, and provide a comparison list of items related to your search term. From the Google Blog:
Google Squared is an experimental search tool that collects facts from the web and presents them in an organized collection, similar to a spreadsheet. If you search for [roller coasters], Google Squared builds a square with rows for each of several specific roller coasters and columns for corresponding facts, such as image, height and maximum speed.
I can see this tool being quite useful for product comparison searches, but it’s not really useful when you’re trying to research a very broad topic. I guess that’s why the product is still a part of Google Labs, to see if users will adopt it.
If you want some more information, here is a video from Google about the service:
It’s interesting to note that this is the second service Google has launched around the release of Microsoft’s Bing. Others have speculated in the past about Google’s launch schedule deliberately attempting to overshadow competitors, so I guess this will add more fuel to the fire.
If you want to give Google Squared a go for yourself, visit the page here and let us know what you think!
Matt is a marketing professional at ineedhits.com, an international search marketing firm. Matt's passion for online marketing began at university and has proved invaluable in steering product development and marketing initiatives at the company. Matt is a regular contributor to the ineedhits search marketing blog.