As momentum builds for the holiday season, Google has timed the launch of their new AdWords driven Product Listing Ads to perfection.
Given they’ve had a very tough year, online retailers will be looking to rev up sales this festive period to make a mends for the poor performance of 2009. Google’s Product Listing Ads could provide the additional exposure for retailers.
The Product Listing Ads have been spotted intermittently for some time, but Google has now confirmed they will be a regular feature on shopping related searches.
“…we’ve been testing a new feature of AdWords called Product Listing Ads. Product Listing Ads works with an advertiser’s Google Merchant Center account to serve highly targeted ads that include richer product information directly in the ad itself – including product image, price, and merchant name.”
This latest move continues Google’s momentum in the online retail space. Only last week we reported on the release of Google’s Commerce Search which aims to be an ecommerce platform for large scale product sites.
Online merchants will enjoy the following key features from the new Product Listing Ads:
- Pay only for results: Product Listing Ads are charged on a cost-per-action (CPA) basis, which means that you only pay when a user clicks on your ad and completes a purchase on your site. Because Product Listing Ads is charged on a CPA basis, it offers a risk-free way for you to reach a larger audience on Google.com.
- List your entire inventory: Product Listing Ads requires no keywords or additional ad text. Whenever a user enters a search query relevant to an item in your Google Merchant Center account, Google will automatically show the most relevant products along with the associated image, price and product name. Product Listing Ads makes it easy for you to promote your entire product inventory on Google.com.
At this stage the Product Listing Ads will only be displayed in the US, but should they be successful, an international roll out is sure to be on the cards soon. Make sure to keep an eye out in your Google Merchant center and Google AdWords admin areas for launch details.