After four months of beta testing (see our initial Google Gadget Ad post), Google have started a limited launch of their new Gadget Ads. Google Gadget Ads are widget style HTML based ads that facilitate flash, video, data feeds and transaction functionality.
Google sells the virtues of the new gadget ads on the product page:
Beyond Rich Media Advertising with “Websites within Websites”
Think of gadget ads as mini versions of your website in any AdSense ad size.
Dynamic and Creative Advertising
Largest Global Advertising Network
Reach over 75% of unique Internet users in more than 20 languages and over 100 countries with no serving or hosting costs.
Community of Engaged Users Around Your Brand
Users can post and share your gadget ads anywhere.
Full Interaction Reporting
Receive site-by-site interaction reports tracking dozens of actions.
While it sounds like the sort of advertising format no business can do without, they’ve only launched the service to advertisers that have used content rich ads in the past(apparently due to the complexity of creating media for the new format). This will have ad agencies seeing $$$$’s.
Google Gadget Ads offer both CPC (cost per click) and CPM (cost per impression) advertising options across the Google content network. They offer the full range of targeting options including location, demographics and content.
While advertising using Google Gadget Ads is limited to experienced content rich ad users, the new gadget ads are available to all AdSense publishers, assuming your site is supporting image ads and is using one of the image ad formats.
To see a range of creative samples and functionality available from the new Google Gadget Ads, visit the Gadget Ad gallery at the AdWords page.