Google have announced a new advertising service for small business: Google Boost (not to be confused with our G-Boost service).
Designed specifically for local and small business, the automated service determines what keywords your business should be bidding on and recommends monthly advertising budgets based on the competitiveness of your industry.
Think it sounds a lot like AdWords? Well it is, except that ads will appear in the “sponsored links” section of Google Maps as well as Google web searches. Plus, there’s no bidding and no keyword research; it’s all automated and based on a monthly budget. Can’t get much simpler than that, can it?
The service allows you to pull information from your Google Places page to appear in your ad including company name, address, phone number, website, reviews and star ratings. When a map appears alongside the results, a blue pin will help searchers quickly find your business. The image below shows how the ads will appear:
Here’s the official word from Google’s Kiley McEvoy on the Google Lat Long Blog:
Today, we’re announcing the availability of a new online advertising solution to help local businesses connect with potential customers in their area. Boost enables business owners to easily create online search ads from directly within their Google Places account. No ongoing management is needed after the initial set up, and this beta is currently available to select local businesses in San Francisco, Houston and Chicago.
With the holiday season just round the corner, Google hopes that Boost will improve the search quality for online buyers while offering a potential increase in sales for advertisers. While it’s only available to selected cities while in Beta mode, Google will roll it out in more cities soon.
Google Boost could be good competition for Facebook Places which is currently getting majority of the revenue via location based advertising. However Google could have an edge over Facebook, as the ad viewing on the social networking site is much more passive than it will be on Google maps & Google web search.