There is some good news for businesses who find Google AdWords a little too daunting, Google has launched AdWords Express, an extended version of Google Boost.
Google Boost was launched late 2010, but this time Google has kept the product simple so as to attract the less technically savvy small businesses and give them an opportunity to become part of the coveted AdWords family.
The best part of this product is that the AdWords Express service will not only create your ad campaign but also, automatically manage it for you. All you need to do is create an account on AdWords and provide some basic information about your business. AdWords Express will the suggest keywords based on this information that will set off your ad campaign.
The service will also optimize the ads so that you get the most out of the campaign within your budget. The ads will be displayed on the top or right hand side of the SERP’s and in Google Maps (with a blue pin rather than a red pin assigned to non-AdWords users) on PCs, laptops and/or mobile phones so you can be well assured that your ads are reaching out to every possible category of customers.
As with every new product launch, Google has provided a quirky video outlining the service. Check it out below.