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Sunday, June 7, 2009

Google Labeled Copy Cat for Page Speed Tool

Posted by @ 5:25 pm

yahooboxerWe recently asked our readers why they use the Google search engine. The most popular response was because it’s the easiest to use, with Google’s speed being a key factor.

How is it that the Google search engine can run so fast? The secret is their Page Speed tool and now it’s available for all webmasters.

Page Speed is a tool that Google has been using for a while now to improve the performance of its web pages.

Richard Rabbat and Bryan McQuade, from the Page Speed Team, explained the tool further on the Webmaster Central Blog. Here is a small snippet:

When you run Page Speed, you get immediate suggestions on how you can change your web pages to improve their speed. For example, Page Speed automatically optimizes images for you, giving you a compressed image that you can use immediately on your web site. It also identifies issues such as JavaScript and CSS loaded by your page that wasn’t actually used to display the page, which can help reduce time your users spend waiting for the page to download and display.

The tool is a Firefox Add-on and is integrated with Firebug. However, this is nothing new – Yahoo has had a very similar tool available for some time now called YSlow. Here are some of the comments from the online world:

“Looks just like YSlow! How creative of them”

“It looks a lot like the great YSlow plug-in from Yahoo. But the more tools available to fight against the poorly conceived websites, the better !”

“So how is this not a shameless ripoff of YSlow?”

“Yeah, this is exactly like YSlow. Google has to build all of their tools themselves though to prove how smart they are.”

Ouch! So it seems that Yahoo! has the upper hand on Google for once! If you do check out Page Speed then let us know your thoughts.

Courtney Mills Courtney is an online marketing and communications specialist at ineedhits - a leading search engine marketing firm with over 16 years experience. Courtney has been living and breathing online marketing for over 5 years. She specializes in web and communication marketing, while providing news and opinion to online marketing communities.

View Courtney Mills's profile

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