The guys at Greg Yardley’s Internet blog were the first to spot Google doing some testing of a new AdWords feature. What are they testing? The addition of a click-to-call icon next to standard AdWords copy.
If you click on the icon, you can enter your telephone number, and Google will connect you with the advertiser for free without sharing your phone number with anyone. If you stay on the search results page you can see how the status of your call changes from “calling your number” to “you are now connected”. The advertiser does not get to see your phone number, nor does Google store it.
The screenshots that Greg has on his blog look very cool – but as he also points out, there’s a huge scope for abuse unless Google can find a way to avoid it. Just think prank calls!