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Sunday, June 8, 2008

Google Improves Local Search Results

Posted by @ 8:35 pm
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Recently, it appears that Google Maps have enhanced their local search results to display more information about local businesses without having to click on the listing. The enhanced listings now include a thumbnail, an excerpt from the most recent review and a link to post your own review.

You can see the previous layout here, with the new structure below:

Excerpts from reviews have also been added to local search ‘OneBoxes’ when searching for a local business in the regular Google search engine.

Google pulls business reviews from a range of sites, with some of the major ones being InsiderPages, Yelp and Google’s own ratings and review system.

This updated layout means it’s even more important for business owners to monitor their local listings and encourage happy customers to post a review. The Google local ranking system looks for the most popular local businesses – so in order to rank well, its important to get your customers active online.

If your business doesn’t have a local listing yet, try our Local Search Listing service which submits your business to 46 local search engines including Google, Yahoo! the Yellow Pages and more!.


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Matthew Elshaw Matt is a marketing professional at ineedhits.com, an international search marketing firm. Matt's passion for online marketing began at university and has proved invaluable in steering product development and marketing initiatives at the company. Matt is a regular contributor to the ineedhits search marketing blog.

View Matthew Elshaw's profile






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