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Thursday, May 7, 2009

Google Improves Accuracy and Quality with New Ad Planner Publisher Center

Posted by @ 3:46 am

For those of you who are using Google Ad Planner, the newly unveiled Google Ad Planner Publisher Center promises to improve the accuracy and quality of the tool.

Google Ad Planner is:

Google Ad Planner is a free media planning tool that can help you identify websites your audience is likely to visit so you can make better-informed advertising decisions.

With Google Ad Planner, you can:

  • Define audiences by demographics and interests.
  • Search for websites relevant to your audience.
  • Access aggregated statistics on the number of unique visitors, page views, and other data for millions of websites from over 40 countries.
  • Create lists of websites where you’d like to advertise and store them in a media plan.
  • Generate aggregated website statistics for your media plan.

As you can see the tool offers some valuable insights into Google’s ad publisher inventory, making it much easier for marketers to pin point opportunities for their ad campaigns.

The only limitation with Google Ad Planner is the level of detail for sites across Google’s content network beyond the majors. Google Ad Planner Publisher Center allows all of Google’s publishers to add themselves into the mix.

So if you’re a website currently publishing AdSense and looking to increase the chances of your site being hand picked through the Google Ad Planner, then you’ll welcome the new center.

Google suggest the Ad Planner Publisher Center will:
“Website owners can specify their site descriptions, content categories, supported ad formats and sizes, and share their Google Analytics traffic data in Google Ad Planner. With shared Google Analytics data, we can supplement our traffic estimates with actual, site-measured data from the publishers themselves.”

Here’s a video from Google that explains how to get started with the new Ad Planner Publisher Center:

If you’re a publisher, I highly recommend adding your site to via the center – so you increase the chances of being picked up by prospective marketers.

And advertisers – this will only further increase the value of the Ad Planner Tool – making media decision more extensive across the Google advertising empire.

Rene LeMerle Rene is the marketing manager of - a global search engine marketing company. He also leads the marketing for - a web 2.0 style community for online and digital marketers. Rene has been in the industry since 1997 with much of that time spent helping businesses embrace the best of the internet and digital world.

View Rene LeMerle's profile

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