Google Ad Planner is a free media planning tool that can help you identify websites your audience is likely to visit so you can make better-informed advertising decisions.
With Google Ad Planner, you can:
Define audiences by demographics and interests.
Search for websites relevant to your audience.
Access aggregated statistics on the number of unique visitors, page views, and other data for millions of websites from over 40 countries.
Create lists of websites where you’d like to advertise and store them in a media plan.
Generate aggregated website statistics for your media plan.
As you can see the tool offers some valuable insights into Google’s ad publisher inventory, making it much easier for marketers to pin point opportunities for their ad campaigns.
The only limitation with Google Ad Planner is the level of detail for sites across Google’s content network beyond the majors. Google Ad Planner Publisher Center allows all of Google’s publishers to add themselves into the mix.
So if you’re a website currently publishing AdSense and looking to increase the chances of your site being hand picked through the Google Ad Planner, then you’ll welcome the new center.
Google suggest the Ad Planner Publisher Center will:
“Website owners can specify their site descriptions, content categories, supported ad formats and sizes, and share their Google Analytics traffic data in Google Ad Planner. With shared Google Analytics data, we can supplement our traffic estimates with actual, site-measured data from the publishers themselves.”
Rene is the marketing manager of ineedhits.com - a global search engine marketing company. He also leads the marketing for Gooruze.com - a web 2.0 style community for online and digital marketers. Rene has been in the industry since 1997 with much of that time spent helping businesses embrace the best of the internet and digital world.