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Monday, July 21, 2008

Google Holds 77.4% Dominance in US, But Japan A Whole Other Story!

Posted by @ 4:44 pm

A new report just released by Efficient Frontier has shown that Google continues in its dominance over Yahoo! and MSN with Google now holding 77.4% of the search ad market.

For every new dollar spent on search ads in 2008 over 2007, Google received $1.10; while Yahoo lost $0.09 and Microsoft lost $0.01.

Although Google’s dominance is very strong in the US, this isn’t the case across all countries worldwide. In particular, Google is behind in China, South Korea, Russia and Japan. Figures from the report show Google having barely 50% of the Japanese market, with the other half belonging to Yahoo.

So, for the US market, this is great news for Google. However, this dominance could come back to bite them as they are currently trying to win US government support for a plan to have Yahoo! carry some of Google’s search ads. With stats like this we will no doubt hear noise from Microsoft in terms of why a Google-Yahoo! deal would be bad for competition.

Courtney Mills Courtney is an online marketing and communications specialist at ineedhits - a leading search engine marketing firm with over 16 years experience. Courtney has been living and breathing online marketing for over 5 years. She specializes in web and communication marketing, while providing news and opinion to online marketing communities.

View Courtney Mills's profile

Discussion (2 - comments)

People still use yahoo? Yahoo has been and always will be complete garbage. I didn’t even use it back in the day. There has always been better browsers:

Altavista used to be better, when altavista became crap webcrawler was better, when webcrawler became crap google came out, etc.

By Anonymous - July 22, 2008

[...] this time last year, we reported on Google’s lack of dominance in Asian countries and this doesn’t seem to have changed very [...]

By Google No Longer Banned in China: Revenue Up 25% | ineedhits - July 5, 2009

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