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Sunday, January 10, 2010

Google Hits Back at Yelp Rejection with ‘Near Me Now’ Mobile Feature!

Posted by @ 7:25 pm

After failing in its bid to buy local review site, Yelp, Google have launched a new mobile search tool that could be detrimental to Yelp’s mobile success.

“Near Me Now” turns your location into an automated search query and makes finding or learning about places in your immediate vicinity very easy.

Currently available for iPhone and Android phone users in the U.S. “Near me now” utilizes GPS to determine your whereabouts and then searches for results near your location.


By clicking on the “Explore right here” option you are presented with a list of local businesses that Google believe is in the same place as you. Clicking on any of these listings will bring you to the particular business’ mobile place page.

The feature is sure to be a blow to sites or applications such as UrbanSpoon and MapQuest.

Google explains more about the feature on the Google Mobile blog here or you can check out Google’s quick video below.

As an iPhone owner, I think this is a great tool. I no longer have to go searching through my list of applications to try and find UrbanSpoon, I can simply go to the easily accessible Google browser instead.

Courtney Mills Courtney is an online marketing and communications specialist at ineedhits - a leading search engine marketing firm with over 16 years experience. Courtney has been living and breathing online marketing for over 5 years. She specializes in web and communication marketing, while providing news and opinion to online marketing communities.

View Courtney Mills's profile

Discussion (4 - comments)


I anticipate that Google’s “Near Me Now” is something that was always planned with or without Yelp. The bigger issue during 2010 will be the war that will rage for consumer reviews at multiple local business listing websites.

Google has it’s own local business listings and allows consumers to post reviews. So does, Yahoo, Bing, City Search/Ask, Yellow Pages, Yellowbook, and the list goes on. Although, all of these local listing type websites will be seeking out the consumer to visit their website and post a review about a local or small business, I think the local and small business will become overwhelmed trying to monitor all of these websites.

As you can imagine a solution already exists for the local and small business. At KillerStartUps a company was recently reviewed providing Local Business Listing Management servers for local and small businesses. You can read up on KillerStartUps perspective of this at:

Although, this will be a time consuming effort for the local and small business to manage their local business listing at multiple websites, this is the first time that the Internet is actually helping the local and small business. Hopefully, this business group can be early adopters for a change and embrace the technology so they can benefit sooner rather than later.

Great discussion here. Thanks.

By Melih Oztalay - January 10, 2010

[...] Google Hits Back at Yelp Rejection with 'Near Me Now' Mobile … [...]

By Where to Start on the Road to Fashion Design | Fashion Style Advice - January 11, 2010

[...] Google Hits Back at Yelp Rejection with 'Near Me Now' Mobile … [...]

By Where to Start on the Road to Fashion Design | Fashion Style Advice - January 11, 2010

[...] Google Hits Back at Yelp Rejection with 'Near Me Now' Mobile … [...]

By Flower Advisor | Birthday Ideas & Advice - January 11, 2010

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