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Thursday, March 21, 2013

Google Hits Back at Microsoft’s “Scroogle” Attacks

Posted by @ 4:51 pm

Microsoft certainly isn’t new to being accused of poor advertising campaigns. However, the newest Microsoft campaign is possibly the worst one they’ve released to date.

Chances are pretty good that you’ve viewed it. In fact, Microsoft has made every effort to go out of their way to make sure that everyone has seen it. It is called Scroogled. In this campaign, Microsoft creates a picture of Google which portrays it as a disturbing guy who stalks you with binoculars and shifting through your personal belongings. The purpose of the campaign is to compare Microsoft to Google as a more secure and safer choice. Take that Google!

Understandably, Google isn’t too happy about the campaign and expressed their displeasure at the recent SXSW conference. Google search chief Amit Singhal, mentioned that Bing perhaps should focus on making better products rather than attacking Google.

We focus on our users. Others should focus on building good products, too

Ouch! Right back at ya, Microsoft!

It would be all fine and dandy if the purpose of Scroogle was to convince individuals that Microsoft is the best search engine and email choice. Unfortunately, that is not the case. Microsoft does not want to show people how they are the best choice. The end goal of this campaign was to slander Google and show individuals how afraid of it they should be.

You can now see why Google has hit back at Microsoft and it seems they’re not the only ones who believe the campaign is a low blow. Most experts agree that this campaign is actually going to hurt Microsoft more than it is going to help them. Google doesn’t have to do anything in the way of fighting back as Microsoft is more or less digging their own grave.

What do you think?

Courtney Mills Courtney is an online marketing and communications specialist at ineedhits - a leading search engine marketing firm with over 16 years experience. Courtney has been living and breathing online marketing for over 5 years. She specializes in web and communication marketing, while providing news and opinion to online marketing communities.

View Courtney Mills's profile

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