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Sunday, October 10, 2010

Google Helps AdSense Publishers with General Category Blocking Launch

Posted by @ 10:32 pm
5
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After launching the sensitive category blocking last year, Google AdSense has given its publishers even more control over what advertisements appear on their site

Called General Category Blocking, it is an extended version of category blocking which allows publishers to block up to 50 ad categories (of the 170 available) from appearing on their site.

Google’s Atul Bhandari explained the feature on the AdSense blog, including:

General category blocking will allow you to block even more categories of ads from appearing on your site. We’re testing this feature with 170 more specific categories, including finance, travel, job, and automotive. This feature will allow publishers to block up to 50 ad categories from among a broad range of 170 fine grained categories. To help you understand potential changes to your earnings, we’ll provide you with the percentage of your total revenue and total impressions that fall under each category.

Bhandari says the blocking will only apply, at this stage, to ads in English, regardless of the language of the site. However, Google has stated that they are already working on expanding this feature to other languages in the coming days.

The new feature will demonstrate to the website publishers the effect on their earnings once they apply the new category blocking product (see image below).

AdSense users should be aware that not everyone will get to take advantage of the new options. General Category Blocking is only available through the new AdSense interface, which is currently still in beta. So for the time being only a limited number of publishers are able to test this feature.

The good news for AdSense publishers is that they now how more control on the types of ads that appear on their site. The news is not so good for AdSense advertisers. Google seems to have forgotten about the effect it will have on advertisers as this new feature limits the number of websites their ads can be featured.



Courtney Mills Courtney is an online marketing and communications specialist at ineedhits - a leading search engine marketing firm with over 16 years experience. Courtney has been living and breathing online marketing for over 5 years. She specializes in web and communication marketing, while providing news and opinion to online marketing communities.

View Courtney Mills's profile






Discussion (5 - comments)

[...] Click Here To Read Original Post on INeedHits.com SEO | SEM News [...]

By Google Helps AdSense Publishers with General Category Blocking Launch « Miami Beach Web Designer - October 11, 2010



[...] For those that don’t know what a URL shorterner is, it’s a service that takes really long URLs like this: http://blog.ineedhits.com/search-news/google-helps-adsense-publishers-with-general-category-blocking… [...]

By Google Launches URL Shortener with SEO Impact | ineedhits - October 11, 2010



[...] For those that don’t know what a URL shorterner is, it’s a service that takes really long URLs like this: http://blog.ineedhits.com/search-news/google-helps-adsense-publishers-with-general-category-blocking… [...]

By Google Launches URL Shortener with SEO Impact | RM2 Project - October 11, 2010



[...] For those that don’t know what a URL shorterner is, it’s a service that takes really long URLs like this: http://blog.ineedhits.com/search-news/google-helps-adsense-publishers-with-general-category-blocking… [...]

By Google Launches URL Shortener with SEO Impact « Miami Beach Web Designer - October 11, 2010



When is google going to do something about it’s huge disabling problem. Many people are being cut off without a reason.

By Mary - October 11, 2010




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