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Monday, October 11, 2010

Google Goggles: A Useful Application or Just Google Hype?

Posted by @ 12:36 am

All of us at ineedhits are big fans of the iPhone. So when Google made their Google Goggles app available for the iPhone, we were one of the first to put it through its paces.

Google Goggles allows users to search an object on Google by using a picture they taken on their mobile device. The app will highlight recognized objects and then all the user has to do is simply click on it to find out more information. It will also help with more relevant local search results by using the images taken of landmarks.

It is available on the iphone as a new camera icon (very similar to the mic button that enables voice search) and it will soon move into the other app stores.

It recognizes things like landmarks, logos and book covers, but isn’t able to recognize food or animals. The official Google blog does state that they are continually working on it to make it work better, though it is a difficult task.

To get started users need to only download the updated version on their iPhone 3GS or iPhone 4 devices, that should be running iOS4 and above and the app is currently only enabled for English speaking users for the time being.

Of the ineedhits team members who have used the application, the reaction has been mixed. Some found it quicker to type in the query into Google’s search bar than the time to takes to take the photo. While others thought it a very quick and easy way to learn more about an unfamiliar product or landmark.

It seems we’re not the only ones who aren’t sold on Google Goggles. CNET had this to say:

We found Goggles to be hit or miss when we tested it on Android. Though for the most part we’ve rarely reached for Goggles as a reference tool, it has come in handy more than once while trying to identify a label on a foreign adult beverage.

If you would like to learn more about Google Goggles then the video below explains more.

Courtney Mills Courtney is an online marketing and communications specialist at ineedhits - a leading search engine marketing firm with over 16 years experience. Courtney has been living and breathing online marketing for over 5 years. She specializes in web and communication marketing, while providing news and opinion to online marketing communities.

View Courtney Mills's profile

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