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Monday, September 24, 2007

Google Goes Under The Sea

Posted by @ 7:34 pm
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Google is rumored to be planning a move from search into the broadband infrastructure business. The unconfirmed reports have Google entering into a partnership to build a multi-terabit undersea communications cable across the Pacific ocean for launch in 2009.

Google has neither denied nor confirmed the project with spoke person Barry Schnitt commenting, “additional infrastructure for the Internet is good for users, and there are a number of proposals to add a Pacific submarine cable. We’re not commenting on any of these plans.”

Developing the under sea cable in a partnership will significantly lower the price of the project and on completion will give Google access to “a fibre pair at build cost, handing it a tremendous cost advantage over rivals such as MSN and Yahoo, and considerably improving the affordability of Internet services across Asia-Pacific”

Adding weight to the rumor The Australian Communications and Media Authority recently granted a permit for a new submarine cable in the northern zone, which will come into effect on October 1. This will prohibit or restrict activities in the area like dredging, trawling, and anchoring.

Google recently “emphatically” denied that it intends to bid on 3G spectrum in Britain, so as Google has not yet said anything to dispel the submarine cable rumor, the future of the project looks positive. If the project does go ahead, it will be interesting to see what Google does next. Owning communications infrastructure provides a solid platform to launch a serious challenge to the telecommunication giants, which would be in line with Google expanding its business interests outside of search.



ineedhits Team You can click on any of the circles to get more information about the business they represent, essentially giving many more local businesses first page exposure on Google maps. It should be noted that the top 10 listings will still appear as pins on the left hand side of the map.

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