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Thursday, March 6, 2008

Google Gives Us Search within Search Results

Posted by @ 6:51 pm
2
  •  

Google have announced they are rolling out a new search feature- Search within a Site

Essentially how this feature works is that when searching for specific sites, users are able to conduct a secondary search of those sites within Google results.

For example if I searched for Wikipedia in Google, the results return the www.wikipedia.org listing. However, underneath that result is a search box with a “Search wikipedia.org” button. If you type a keyword in that secondary search box it will return results from within wikipedia.org.

Ben Lee, Google software developer and Product Manager Jack Menzel explained on the Official Google Blog, the reason why this new feature has been implemented.

“Through experimentation, we found that presenting users with a search box as part of the result increases their likelihood of finding the exact page they are looking for,”

Just how are Google executing this new feature? “This feature will now occur when we detect a high probability that a user wants more refined search results within a specific site. Like the rest of our snippets, the sites that display the site search box are chosen algorithmically based on metrics that measure how useful the search box is to users” explains Lee and Menzel.

Search Engine Journal has listed some of the sites that this new feature is available for. These include:

- Bloomberg

- Amazon

- Wikipedia

– Microsoft

- BestBuy

– Associated Press

- NYT

– Asus International

Google hopes that this new feature will make it easier and quicker for you to get the information you are searching for. Do you think this new feature will be useful? Also let us know if you come across any additional sites this feature is available for.



Courtney Mills Courtney is an online marketing and communications specialist at ineedhits - a leading search engine marketing firm with over 16 years experience. Courtney has been living and breathing online marketing for over 5 years. She specializes in web and communication marketing, while providing news and opinion to online marketing communities.

View Courtney Mills's profile






Discussion (2 - comments)

john lewis also has this new feature within the uk
search within search

By Anonymous - March 11, 2008



Thanks for letting us know, anonymous.
It certainly is an interesting concept which I can see being beneficial as it means we don’t have to go searching through individual websites to try and find what we are looking for.

By Courtney Mills - March 16, 2008




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