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Sunday, December 3, 2006

Google Gets the Limelight on MySpace

Posted by @ 9:55 pm

After a colossal deal earlier this year, the “Powered by Google” sign is up on the MySpace search box.

The US$900 million agreement, signed in August this year, goes beyond search box labeling rights. The partnership will see Google become the exclusive search engine and search advertising provider for MySpace over the next few years.

MySpace users can see the Google powered search box across personal home pages, admin pages and the core website. Sure to follow shortly will be the sponsored advertising which makes up the second part of the deal.

With the wealth of information available across the MySpace network, expect to see Google testing out its arsenal of new richer media sponsored advertising with stronger personalization than ever.

Under the terms of the deal Google is required to make guaranteed minimum revenue share payments $900 million to Fox Interactive (MySpace’s parent company) over the 3 year term.

For AdWords’ advertisers, here’s your chance to tap into the MySpace demographic through your contextual campaigns. And for Google’s sake, let’s hope your campaigns work, because they’ll need the revenue to satisfy that sort of liability.

Rene LeMerle Rene is the marketing manager of - a global search engine marketing company. He also leads the marketing for - a web 2.0 style community for online and digital marketers. Rene has been in the industry since 1997 with much of that time spent helping businesses embrace the best of the internet and digital world.

View Rene LeMerle's profile

Discussion (2 - comments)

I think this will be one of the most powerful advertising combinations we have ever seen on the Web.

This is scary!


By Anonymous - December 4, 2006

Thank god. Myspace’s search was the worst I have ever seen. You would use a really common search (like a bands name that has a myspace page) and it would give you no results. If it even worked at all.

By Michael Decaire - December 5, 2006

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