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Friday, September 21, 2007

Google Gets More Social – New Google "Shared Stuff"

Posted by @ 1:08 am

Google have just released another tool to make it easier for users to collaborate and share online. In a quiet (by their standards) launch, they’ve added Google Share Stuff to their social arsenal.

Google Share Stuff (not the most exciting of names) allows users to easily share content they uncover online via a simple bookmarklet that can be stored in a browsers’ links toolbar.

By clicking on the bookmarklet, users have the choice of sharing the content by:

  • email
  • listing on their “shared stuff” Google page
  • posting it to various social networks (facebook, digg, et al.)

The bookmarklet concept is nothing new, as social bookmarking has been prevalent for years and there are many “more comprehensive” multi-bookmark tools available. The “shared stuff” page is where it gets a little more interesting.

Google users now have a page where they can store all the websites, articles and other content (similar to Google Notepad), with the aim focused on sharing. The items shared on these pages can then be added to iGoogle (Google’s homepage service) and subscribed to via RSS.

It’ll be interesting to see how Google leverages the content saved in Google Shared Stuff, as it’s yet another way for them to let users help classify and place relevance on net content. Will it have an impact on the rankings in their SERPs? time will tell – seems like some R&D is in order…stay tuned.

Rene LeMerle Rene is the marketing manager of - a global search engine marketing company. He also leads the marketing for - a web 2.0 style community for online and digital marketers. Rene has been in the industry since 1997 with much of that time spent helping businesses embrace the best of the internet and digital world.

View Rene LeMerle's profile

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