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Thursday, January 27, 2011

Google Focuses on Mobile Users with AdWords Preview Tool Update

Posted by @ 6:05 pm

After recent updates to URL’s and negative keyword management, there is even more good news this week for Google AdWord users.

Google has improved its AdWord Preview Tool so that mobile users can see how their ads will appear on different devices – iPhone, Android, etc. Google has introduced changes to the tool that they hope will help marketers optimize mobile ads searches.

In order to preview their ad, advertisers must be signed into their account which also allows them to see integrated keyword diagnosis results. By setting a specific location for the preview, users can now see how your ads will look to a user in New York even if they are located in San Francisco. Advertisers can also view and analyze their ad visibility on multiple devices without having to borrow all of your friends’ phones!

Google’s Gordon Zhu announced the news on the Inside AdWords blog, including:

In addition to displaying the ads for that search, the Preview Tool now specifically confirms whether your ad is showing and links to the relevant campaign and ad group. If your ad isn’t showing, the Preview Tool will tell you why, helping you understand if you need to adjust your bids, location targeting, daily budget, or optimize your account.

The preview tool will also be very handy for advertisers who want to target their mobile ad campaign to an area other than their current physical location. By entering latitude and longitude information in the Ad Preview Tool, users can promptly verify if their ads are displaying their business address to mobile users properly within a specific geographical location. I have to admit, this is pretty neat!

You can explore these new features by finding the Ad Preview Tool under the Reporting and Tools tab in your AdWords account or by navigating directly to

Courtney Mills Courtney is an online marketing and communications specialist at ineedhits - a leading search engine marketing firm with over 16 years experience. Courtney has been living and breathing online marketing for over 5 years. She specializes in web and communication marketing, while providing news and opinion to online marketing communities.

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