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Wednesday, October 3, 2012

Google Floats Idea of Yahoo Partnership (Again!)

Posted by @ 11:16 am

Over the past few years there have been many rumours swirling aaround about Google and Yahoo, with the most popular being that Google will take over Yahoo or vice versa but so far none of that has been true, that is until now…

At the recent Google Nexus tablet launch in Tokyo, Google’s Chairman Eric Schmidt said that Google would be very interested in replacing Bing as Yahoo’s search engine. Reporter Kenneth Maxwell, who covered the event for Dow Jones, told Forbes that he could confirm that “Eric Schmidt definitely said they’d be interested in working with Yahoo U.S.”

Of course, a partnership like this has been imagined before. It was talked about all the way back in 2008. The deal was going to be that Yahoo would place Google ads on some of the Yahoo search results and then both companies would then share the revenue. But while negotiations were ongoing, the executives at Google got cold feet when the government developed antitrust concerns. The deal broke down and Microsoft swooped in with a deal for Yahoo. Of course over the years Google has seemed to have a change of heart and it seems that they are willing to go down the partnership path once again.

Since, Microsoft is Google’s biggest competitor it’s no surprise that the search giant would want to try to get some of Microsoft’s business. Especially, when Microsoft’s partnership with Yahoo is considered to be on rocky ground.

What makes this rumour more likely is the fact that ex-Google employee Marissa Mayer is now at the helm of Yahoo! Mayer’s main focus is bringing about change for Yahoo which has been dying a slow death these past few years, a partnership with Google could just be the answer.

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