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Welcome to the ineedhits Search Engine Marketing blog, where we share the latest search engine and online marketing news, releases, industry trends and great DIY tips and advice.
The wait is finally over- Google now has video ads in their search engine result pages.
Just last month, Google’s vice president of search products and user experience Marissa Mayer gave us the first hint that video ads might be on the way and advised that the approach would be “delicate” which it certainly is. Video ads are only appearing on a very few selected queries as plus box results accompanying normal text ads.
An example is shown below for the BlackBerry.
When you click on the “Watch demonstration” link the actual video appears.
So just how do video ads work? Google clarified to Search Engine Land last month, that “advertisers pay on a CPC basis where any click counts. Meaning, if a user clicks on the URL link, that counts as a click or if a user clicks to play the video (via the plus box) that also counts as a click. An advertiser only pays for one click.”
While the new video ads will not be immediately obvious to all searchers, the “watch demonstration” link will certainly lead to plenty of curious clicks by users and this could really be the start of something new in search engine marketing scene.
Courtney is an online marketing specialist at ineedhits - a leading search engine marketing firm with over 14 years experience. Courtney has been living and breathing online marketing for over 3 years. She specializes in web and permission email marketing and providing news and opinion to online marketing communities. Top 10 Listing! Get more targeted visitors to your site! No click fees! Find Out More Here | 1000+ Guaranteed Visitors Get thousands of guaranteed website visitors to your site in 30 days! Get Started Here |
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