Contact Us

Welcome to ineedhits Blog

Welcome to the ineedhits Search Engine Marketing blog, where we share the latest search engine and online marketing news, releases, industry trends and great DIY tips and advice.

Monday, March 31, 2008

Google Finally Introduces Video Ads in Search Results

Posted by @ 1:17 am

The wait is finally over- Google now has video ads in their search engine result pages.

Just last month, Google’s vice president of search products and user experience Marissa Mayer gave us the first hint that video ads might be on the way and advised that the approach would be “delicate” which it certainly is. Video ads are only appearing on a very few selected queries as plus box results accompanying normal text ads.

An example is shown below for the BlackBerry.

When you click on the “Watch demonstration” link the actual video appears.

So just how do video ads work? Google clarified to Search Engine Land last month, that “advertisers pay on a CPC basis where any click counts. Meaning, if a user clicks on the URL link, that counts as a click or if a user clicks to play the video (via the plus box) that also counts as a click. An advertiser only pays for one click.”

While the new video ads will not be immediately obvious to all searchers, the “watch demonstration” link will certainly lead to plenty of curious clicks by users and this could really be the start of something new in search engine marketing scene.

Courtney Mills Courtney is an online marketing and communications specialist at ineedhits - a leading search engine marketing firm with over 16 years experience. Courtney has been living and breathing online marketing for over 5 years. She specializes in web and communication marketing, while providing news and opinion to online marketing communities.

View Courtney Mills's profile

Discussion (Not Started)

Add Your Comments


Keep up to date with the latest from our blogs.

Subscribe to all blog posts

The Newsletter

  • New Posts
  • Popular
  • Comments


More in Search Engines, Search News (1100 of 1797 articles)

A recent post on the Google AdSense blog indicates a Google crackdown on AdSense publishers who 'blend' the Google Ads ...