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Sunday, August 19, 2012

Google+ Finally Gets Vanity URLs

Posted by @ 10:17 pm

Twitter and Facebook allow you to create an account with your own personalized URL, so why not Google+? In news just in… you now can – well, soon anyway!

Google has announced that users and businesses will slowly be given the ability to create a vanity or custom URL for their Google+ profile. The vanity URLs are short, easy-to-remember web addresses that link directly to a member’s profile or page on Google+, similar to and

For the time being unless you’re a famous person or brand then you’ve a little while to wait before you get a custom URL. Those already lucky enough to have scored a vanity URL include Toyota, Britney Spears, Ubisoft, David Beckham and Delta.

How long will the rest of us have to wait? Google says:

At first, we’re introducing custom URLs to a limited number of verified profiles and pages. But over time we plan to offer custom URLs to many more brands and individuals, so please stay tuned!

While not a definitive answer, I can’t imagine it will take long for vanity URL’s to be available to the masses.

Google says that custom URLs are meant to help users find people with shared interests, as well as simplify the Google+ profile search process. From a branding perspective it is a great help in getting more users to your Google+ business page and then onto your site. It’s going to be a lot easier to tell our customers to visit than

The only downside to these URLs is that there can only be one of each URL (eg +johnsmith), the guy who gets that name will be the first John Smith to claim it, not the guy who is most active on the site.

While this is positive news for Google+, is it enough to lure away users from the ever-popular Facebook, I highly doubt it.

Courtney Mills Courtney is an online marketing and communications specialist at ineedhits - a leading search engine marketing firm with over 16 years experience. Courtney has been living and breathing online marketing for over 5 years. She specializes in web and communication marketing, while providing news and opinion to online marketing communities.

View Courtney Mills's profile

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