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Monday, June 25, 2007

Google Extends Lead in Search – comScore qSearch Analysis May 2007

Posted by @ 5:24 am
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The latest search share report (qSearch analysis) by ComScore presented no major surprises, with search engine giant Google forging further ahead, and would-be competitors falling further behind. Overall, search continued its remarkable growth, increasing over 11 percent from May 2006.

ComScore, a global internet information provider, recorded over 7.6 billion US searches in May 07, which is a 4 per cent increase on April 2007, showing that search is further entrenching itself in the daily lives of more people – worldwide.

Google bucked the trend of the other top 4 search engines by increasing its share to 50.7%, which is 1 percentage point higher than April. That’s an amazing 3.9 billion US searches conducted through the Google search box.

Yahoo!’s new senior executives have their work cut out, with Yahoo! search share dropping again to 26.4%. While it’s only down 0.4 of a percentage point, it’s a trend that they need to address if they want to appease weary shareholders.

Rounding out the top 3 is Microsoft sites, which held its share at 10.3%. Considering the others experienced drops (except Google), Microsoft should be relatively satisfied with the result.

The Ask Network (Ask.com) at 5.0% and Time Warner Network (AOL) at 4.6% finish off the top 5 search sites. Considering the massive ad campaign by Ask.com, it’ll be interesting to see whether we see any growth by the former butler driven search service in the June results.

While the qSearch analysis report is starting to sound like a broken record, with Google growing and the others declining every month, when search overall continues to grow its good for all of us.



Rene LeMerle Rene is the marketing manager of ineedhits.com - a global search engine marketing company. He also leads the marketing for Gooruze.com - a web 2.0 style community for online and digital marketers. Rene has been in the industry since 1997 with much of that time spent helping businesses embrace the best of the internet and digital world.

View Rene LeMerle's profile






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