Recently, Google has developed and released a variety of tools to aid in the production of better search results. Google is the top search engine and giving consumers the best results is of the utmost importance. Among the most talked about tools was Google Link Disavow.

Google Link Disavow is a tool that allows webmasters to remove link results that lead to their website. Web site links drive traffic to a website, which is typically a good thing. Gaining links back to your website is a positive action, as this increases website visibility and thereby increases the ranking of a website. Sometimes, these links are unnatural and website owners would prefer to get rid of the links rather than gain non-organic website traffic. Most webmasters do not wish to have their websites affiliated with their websites and would rather have them removed.

This tool has been live since October 2012, but many webmasters feel that Google hasn’t given much insight regarding how to properly identify links that should be disavowed. That is until now…

Google Search Quality Engineer, Uli Lutz has recently shared some advice in regards to identifying which links to disavow.
Lutz says:

• Focus on links reported in Google Webmaster Tools
• Google does not use disavow data to harm websites’ rankings
• Don’t be afraid to use the site-wide disavow functionality

SEO professionals and webmasters will be relieved to know that they can now simply use data supplied by Webmaster Tools to compile a list of links to target.

It’s also a relief to hear that Google doesn’t use disavow information to harm websites listed on disavow lists.