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Sunday, April 19, 2009

Google Expands One-line Sitelinks to Second, Third Search Results

Posted by @ 7:48 pm
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Last week we reported on a Google Sitelinks test which showed additional links between the page description and target URL for certain search results. Google have now taken this test one step further by expanding sitelinks to additional listings like the second and third results.

A screenshot of this test can be seen below:

sitelinks-test

Previously, sitelinks only ever appeared for the first search result usually in a block of eight links below the listing. Now Google have expanded sitelinks so that additional results can also have a row of sitelinks, even if they’re not in the first position. These will appear in a row of up to four links right above the URL.

This is great news for website owners as it means your site may start showing sitelinks for a number of searches where they previously didn’t show. This has the potential to increase traffic to your site as it provides users with additional links to your content.

I’d recommend doing a quick test on some of your major search terms to see if you’ve picked up any additional sitelinks. In case you want to block a specific page from appearing as a sitelink, visit your Google webmaster tools account.

Let us know how this change has impacted your site!



Matthew Elshaw Matt is a marketing professional at ineedhits.com, an international search marketing firm. Matt's passion for online marketing began at university and has proved invaluable in steering product development and marketing initiatives at the company. Matt is a regular contributor to the ineedhits search marketing blog.

View Matthew Elshaw's profile






Discussion (1 - comment)

[...] CommentsTag: Google, Sitelinks, SEOAdd to Del.icio.us | Digg | Reddit | Furl Have a bookmark! – [...]

By Dotless Domain » Blog Archive » Dotless Domain - Google Expands Search Results: One-line Sitelinks - April 20, 2009




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