It has been 4 months since Google began testing a new web interface for AdWords with a small group of U.S. advertisers. News out today is that they have now made this available to advertisers in additional countries.
These countries include U.K. and Australia as well as in different languages such as Spanish, Japanese, French and Brazilian Portuguese.
Emel Mutlu from the Inside AdWords crew explains more:
The new interface makes AdWords campaign management faster, clearer, and more intuitive. This means it’s easier to find your most important keywords across ad groups, navigate and edit your account quickly, and access and act on your reports.
We’ve continued to work on the new interface for the last few months, making changes based on feedback from beta testers. Now we’re excited to expand the beta to more U.S. advertisers, as well as additional countries and languages.
Some of the features Google are testing in this interface include:
- Performance graphs: Spot trends over time with custom graphs on every campaign management page.
- Insight across ad groups: Focus on the high-impact areas of your account with new roll-up tabs on every page. You can see and edit keywords, placements or ads from all ad groups on a single tab.
- In-line editing: Want to change a keyword or bid? Click on it and make changes in-line instead of loading a separate page.
- Easier content network management: Improve content network performance through a new Networks tab. Look at statistics for the placements where your ads have appeared, and then take action by setting unique bids or excluding placements directly from the report.
More details about this web interface can be found here, or check out the YouTube video here.
Google advises that you can freely switch between the new and old interface during this beta testing stage, so feel free to try it out. If you do, we would love to hear your feedback in the comments section below.