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Monday, October 18, 2010

Google Dumps GOOG-411 Phone Directory Service

Posted by @ 2:01 am

Next month, Google will be shutting down GOOG-411, its very first search-by-voice application.

There’s no official announcement on why the service is being axed, but it has certainly helped provide groundwork for more advanced services now available on smartphones, such as:

  • Voice Search – search Google by speaking instead of typing.
  • Voice Input – fill in any text field on Android by speaking instead of typing.
  • Voice Actions – control your Android phone with voice commands. For example, you can call any business quickly and easily just by saying its name.

Back in 2007 (when GOOG-411 was launched) the search phone scene was very different than it does today and iphones were months away from being a reality.

This is where GOOG-411 came in to the picture. Conducting mobile phone searches were a big task and not many had access to the phones so the GOOG-411 service allowed users to say the name of a business and have the service text you back a listing for that business with address and phone number. Since then, Google has been advancing their speech recognition technology and its use in modern smartphones. The introduction of smartphones (and its instant internet access) has made the GOOG-411 redundant.

Google does understand that not everyone has an iphone or Blackberry (actually only 17% of Americans do) so you will still be able to get information from Google by texting “GOOGLE (466453).”

The decision taken by Google has left many GOOG-411 loyal users very upset about it. But Google is hoping its users move over to the newer services on the smart phones, such as Android and iPhones. Apart from this, one still has the option of using the SMS search service by Google.

Many large tele-companies still provide traditional, paid 411 services in the US such as Jingle (800-Free-411), AT&T’s 1-800-YellowPages and Verizon’s 1-800-THE-INFO. Even Bing has a 411 offering (Bing 411) and it is thought to be the best.

One factor that would have played into the demise of GOOG-411 is that the calls aren’t free. Consumers normally pay around $1.75 per call.

While, Google’s exit will create a void in the market, it is something that Bing 411 will fill.

Courtney Mills Courtney is an online marketing and communications specialist at ineedhits - a leading search engine marketing firm with over 16 years experience. Courtney has been living and breathing online marketing for over 5 years. She specializes in web and communication marketing, while providing news and opinion to online marketing communities.

View Courtney Mills's profile

Discussion (10 - comments)

[...] Click Here To Read Original Post on SEO | SEM News [...]

By Google Dumps GOOG-411 Phone Directory Service « Miami Beach Web Designer - October 18, 2010

Google Dumps GOOG-411 Phone Directory Service…

I found your entry interesting do I’ve added a Trackback to it on my weblog :)

By World Wide News Flash - October 18, 2010

[...] Read the original post: Google Dumps GOOG-411 Phone Directory Service – Search Engine Marketing (blog) [...]

By Google Dumps GOOG-411 Phone Directory Service – Search Engine Marketing (blog) | Android - October 18, 2010

[...] ineedhits [...]

By Google Dumps GOOG-411 Phone Directory Service - October 18, 2010

[...] Read Original Story at [...]

By Google Dumps GOOG-411 Phone Directory Service | RM2 Project - October 18, 2010

speech recognition technology still can not understand what is being said… Still a long way to go in this area.

By long way to go - October 19, 2010

I was a big fan of Goog 411. I used it alot, especially since I refuse to buy into a smartphone. Yes they’re great and most of my friends have them. Just one less addiction to deal with! I have shoes and chocolate for that! :) Super Sad that Goog 411 is going bye bye! :( :( :( :( :( :(

By Evy :) - October 19, 2010

P.S. the voice recognition worked 99% of the time…..and the txt to your phone and instant connection was phenomenal!

By Evy :) - October 19, 2010

So, now that you have all the voice recognition info you need from us–thanks and goodbye?!! Guess so. Take a lesson from Paul Newman and give something for nothing. It feels good.

By RT - November 6, 2010

Recently, I used the toll-free Justdial service. I called up 1800-500-0000, and my queries were answered within 60 seconds by a real person! They also connected me to the vendor I was looking for. I truly think Justdial is one step ahead of 1800GOOG services.

By Donald Lee - May 2, 2011

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