Google can now brag that it has one up on Facebook, as it has recently overtaken the popular social network as the leader in online displays ads.
According to eMarketer, Google dethroned Facebook by producing $US2.31 billion ($2.2 billion) in online display advertising revenues — 15.4% of the market — in 2012. Facebook is still a close second and will earn $US2.16 billion in US display ad revenues this year, with Facebook’s share now at 14.4%.
Once a long-time leader in the display market, Yahoo was pushed aside last year by Facebook and this year doesn’t look any more promising. Yahoo! will see nearly flat revenues for display ads, which will mean its market share will fall to 9.3% this year from 11% last year and 14% in 2010.
This accolade means that Google now holds more share than any other company in each of the US search, display and mobile advertising markets. If they ‘stay the course’ it looks like this could continue for some time. This prediction of a clear leadership position in display advertising paints a pretty daunting picture for many in the online space because going head-to-head with Google is a true challenge.
eMarketer also estimates that the overall US display ad market will grow 21.5% to $US14.98 billion from $US12.33 billion in 2011. This rise will be due to a growth in mobile adoption and increased spending on digital video advertising, especially on YouTube.
It seems everything is looking pretty rosy for Google at the moment.