After acquiring digital marketing and technology provider DoubleClick last year, Google has rallied to extend the adoption of display advertising across its existing customer base.

Their latest move in making the world of rich and immersive advertising easier for the common marketer was launched this week. Say hello to DoubleClick Studio.

DoubleClick Studio has been proclaimed as “a free rich media production and web-based workflow tool designed to streamline development processes for creative teams and to provide more control over turnaround times.”

Rich media marketing can be a complex and costly exercise. Even simple campaigns require detailed briefs, interaction with creative/tech teams and lots of backwards and forwards with concepts, proofs etc etc

– and all this for a medium that’s reserved for the hard to measure exercise of branding.

Google hopes DoubleClick Studio will help simplify this process…

we hope to make it easier for our existing users to produce rich media ads, and to expand the number of advertisers that can make these useful formats part of their marketing strategy.

…advertisers have an expanded creative canvas within the ad itself, allowing for deeper, higher-quality content in the ad itself. At Google, we believe that ads at their best are useful information.

Here’s a lengthy introduction video for the new DoubleClick Studio…

If you venture over to the studio and take it for a test run, come back and share your thoughts on the new platform…

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