Some interesting news to come out of the recent PubCon conference came directly from “the master” at Google, Matt Cutts. Apparently
Google is testing algorithms that determine ”what are the things that really matter, how much content is above the fold.” What does this actually mean? Basically, if you have an ad’s obstructing the content on your page then, boy you are sure to land in trouble with Google because they might start flag your web site as spam.
If you have a website that has been penalized recently and you think it shouldn’t have been marked as spam, then Matt encourages you to report this to his team.
It is well known that Google is constantly updating its algorithm, in fact there are over 500 factors that make up the algorithm that could impact your ranking. So I doubt that this particular factor is going to play huge role in determining where your website sits in the search results. However, its better to be safe than sorry – if your website pages are littered with ads then it might be time to do a cull of some of them.
On a side note, if you’re worried that the end could be near for SEO, Matt says “think again”. It was suggested by another speaker at PubCon that SEO will be dead within the next 6 months [inserts gasp here].
Matt however was quick to refute this theory by saying that SEO will always be evolving – it will still be here for the next six months, let alone the next six years. Matt says that searches will always be improving by the day and Google is and will always be working to fulfill one aim and that is to help people to get the best results possible while getting fresh real time results.
So, wrap-up…. if you have lots of ads on your website – get rid of them and don’t worry, SEO ain’t goin’ anywhere anytime soon!