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Thursday, April 9, 2009

Google Continues to Dominate the US Search Market While Keyword Search Length Becomes Longer

Posted by @ 12:38 am
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Google’s dominance in the US search market is continuing to grow according to data released by Hitwise today.

Google’s search market share grew by 8% year-over-year while Yahoo! And MSN dropped a staggering 19% and 17% respectively.

google-searches

Hitwise also reported that search terms longer than 3 keyword phrases all saw a year-over-year percentage increase meaning users are using longer keywords phrases to find exactly what they are after.

google-clicks

With the recent update to Google’s search results showing more local listings we may see Google’s dominance in the local market increase so if you don’t have a Google Local Listing, now is the time to get one. Will this change also see a positive change for one and two keyword phrases?



George Gavalas George started his career at ineedhits in 2003 as an SEO specialist and was promoted to SEO Services Team Leader in 2005. He is now responsible for driving ineedhits' product development initiatives and is also in charge of managing ineedhits' Easy Search Advertising pay-per-click service.

View George Gavalas's profile






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