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Monday, April 10, 2006

Google Continues its Web Search Domination

Posted by @ 9:51 pm

Google continues to remain on top as the leader in search share competition in the U.S, accounting for nearly half of all online searches conducted in February 2006, according to Nielsen//NetRatings.

Amongst the top five search providers, Google accounted for 48.5 percent of all searches performed, followed by Yahoo! with 22.5 percent and MSN with 10.7 percent of total search share.

Compared to January, search share has remained fairly consistent across all search providers, but the number of searches carried out in February 2006 compared with February 2005 has dramatically grown from 3.8 billion to 5.3 billion – an increase of 38 percent.

Search Share by Top 5 Search Providers – February 2006 (U.S)

Search Provider Jan-06 Search Share Feb-06 Search Share Feb Searches YOY Growth
Google Searches 48.2% 48.5% 46%
Yahoo! Search 22.2% 22.5% 49%
MSN Search 11.0% 10.7% 4%
AOL Search 6.5% 6.6% NA*
My Way Search 2.7% 2.7% 145%

Source: Nielsen//NetRatings, March 2006
*Note: Year over year growth in searches for AOL not available as a result of a methodology change.

In addition, February has seen an explosive 91 percent growth in image searches over the past year, with Google also leading the way and accounting for 71.9 percent of the search share.

Search Share by Top 5 Image Search Providers – February 2006 (U.S)

Search Provider Feb-05 Search Share Feb-06 Search Share
Google Image Search 76.3% 71.9%
Yahoo! Image Search 13.9% 19.1% Image Search 1.5% 3.5%
MSN Image Search 2.3% 2.3%
AOL Image Search 1.0% 1.4%
Total Image Searches (000) 189,249, 362,299

Source: Neilsen//NetRatings, March 2006

Michael Lanz, Vice President of Search Industry Solutions, Neilsen//Netratings suggests that the increase in broadband penetration and the rise in popularity of social networking sites have been the key factors to the increase in image searches.

“Increasing broadband penetration, which allows users to download large image files easily and efficiently, and the rising popularity of social networking sites have contributed to the increase in image searches. In the upcoming year, we can expect to see an increase in video searches as video clips become as commonplace on the Internet as still images,” said Mr Lanz.

Rene LeMerle Rene is the marketing manager of - a global search engine marketing company. He also leads the marketing for - a web 2.0 style community for online and digital marketers. Rene has been in the industry since 1997 with much of that time spent helping businesses embrace the best of the internet and digital world.

View Rene LeMerle's profile

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