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Monday, November 2, 2009

Google Confuses Webmasters by Updating Toolbar PageRank

Posted by @ 5:57 pm

toolbar-pagerankJust a month after removing PageRank data from webmaster tools, Google have decided to update their toolbar PageRank values, giving a conflicting message to webmasters.

Here’s the statement Google made when removing PageRank values from their webmaster center:

We’ve been telling people for a long time that they shouldn’t focus on PageRank so much; many site owners seem to think it’s the most important metric for them to track, which is simply not true. We removed it because we felt it was silly to tell people not to think about it, but then to show them the data, implying that they should look at it.

If this is Google’s stance, why bother updating their toolbar PageRank values? Doing so is only going to create a stir in the webmaster community. As I mentioned in my earlier post, it would be much more effective to remove it from both webmaster tools and the Google toolbar at the same time.

It’s also important to remember that toolbar PageRank values can be a couple of month’s old, so you’re not likely to notice any changes in your ranking from the update.

For those still interested, further discussion about the update can be found on WebmasterWorld and Digital Point forums.

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Matthew Elshaw Matt is a marketing professional at, an international search marketing firm. Matt's passion for online marketing began at university and has proved invaluable in steering product development and marketing initiatives at the company. Matt is a regular contributor to the ineedhits search marketing blog.

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Discussion (4 - comments)

[...] This post was mentioned on Twitter by ineedhits, Jane Hindle. Jane Hindle said: Google Confuses Webmasters by Updating Toolbar PageRank: via @addthis [...]

By Tweets that mention Google Confuses Webmasters by Updating Toolbar PageRank | ineedhits -- - November 4, 2009

People spend too much time chasing the little green bar. A few years back, we used to obsess about it, now the time and energy we spent chasing green is used to to better our conversion optimisation.

Getting rid completely of the toolbar PR display would stop people trying to buy PR.

Although it wouldn’t stop link trading completely, it would help Google’s battle, although links would then be sold on where a web page ranks in Google search results.

Seems to be only the amateurs or newbies that obsess.

I actually think Google has gone about this upside down – surely it would have been better getting of the toolbar add-on, but letting webmasters see what their PR is in their own private webmaster account.

By Jon McMullan - November 7, 2009

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By Will Google share revenue for this? | Www Google Adsense - November 11, 2009

Very extraordinary website.
The content here is super important.

I will tell my friends.


By whey.protein.side.effects - November 25, 2009

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