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Sunday, February 13, 2011

Google Changes AdWords Background Color… Again

Posted by @ 11:29 pm

From green to blue, then to yellow, then to purple and now back to yellow again, Google seems to be like a little girl who can’t decide what color suits her best.

Just in case your eyes got accustomed to seeing a purple colored section serving the Google AdWords on the SERP’s get ready to read adjust your eyes to see yellow again!

Google is no stranger to experimenting and this change comes less than 7 months after it introduced a pale purple colored background to the AdWords ads in its search engine results.

Why the change? Purely and simply aesthetics! Here is what a Google spokesperson had to say:

I can confirm the change, which should be fully rolled out globally by the end of this week on as well as our local domains. This is purely an aesthetic change and won’t have any impact on the way we serve advertisements.

This isn’t the only change Google has made to AdWords lately. Earlier this month, Google announced that the Adwords ads that are giving top spot in the SERPs will now get longer headlines. Google hopes this will result in an increased CTR for advertisers.

Here’s what Google announced:

Google will change the placement of the first description line for certain ads that appear over Google’s organic search results. For some ads where each line appears to be a distinct sentence and ends in the proper punctuation, description line 1 will be moved to the headline and separated by a hyphen. As a result, some top placement ads will have longer headlines.

Below is a before and after example of the headlines:

So while advertisers can be reassured that the color change will not be affecting the way their advertisements are being displayed, they might get a nice click increase if Google adjusts their headline content.

While change is always a good thing, lets hope Google sticks with these changes for longer than 7 months!

Courtney Mills Courtney is an online marketing and communications specialist at ineedhits - a leading search engine marketing firm with over 16 years experience. Courtney has been living and breathing online marketing for over 5 years. She specializes in web and communication marketing, while providing news and opinion to online marketing communities.

View Courtney Mills's profile

Discussion (2 - comments)


The changes made recently in gogle listings for top adwords is significantlty adding to business through clicks.

I think the move is positive and properly rewards those who try and get ahead by risking investments.

By Dr Roddy Knight - February 15, 2011

No, let’s hope Google changes the background of the ads at the top of the page immediately! I’ve just about worn out the hinge of my laptop trying to tell where the actual search results start. I now often ignore the top 3 entries because I can’t see the background so I assume they are ads and I am so annoyed that I won’t read them on priniciple.

By Bill - April 8, 2011

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