The Google Enterprise blog recently featured the Volkswagon website for using new Google features to power a search box on their website. At the time, Google was unaware the major car manufacturer was actually search spamming, but as Danny Sullivan revealed, the website was using hidden text.
Below is the hidden text as reported by Search Engine Land:
“Here is the text that is clearly not visible on the page. It’s kept invisible using a special style called “invisibleContent:”
Volkswagen of America presents U.S. vehicle information, pricing, incentives, deals, comparisons on Eos, GTI, Jetta, New Beetle, New Beetle Convertible, Passat, Passat Wagon, Touareg, Rabbit, R32 and the GLI with links to VW dealers, owner information, Volkswagen merchandise, and VW accessories. homepage, volkswagen, volkswagon, vw.com, home, landing, top, volkswagen.com, home page, home, top, back, VWofAmerica, Volkswagen of America, Volkswagon of America, VWoA, VWofA, volkswagon.com”
Webmasters should see this example as a friendly reminder that search spamming is bad and no company whether large or small is exempt from Google penalties.