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Monday, December 5, 2005

Google Calendar – Get Your Business Organized Online!

Posted by @ 7:33 pm

The world of online calendars has failed to dazzle of late, with no great innovations or revelations in recent times. It is one online tool that seems to have been flying under the radar of most big online brands. Well that’s what I thought until rumors re-surfaced about Google’s calendar.

The grapevine suggests that Google will make an announcement regarding the Google Calendar at the When 2.0 conference at Stanford University today (6th Dec 2005). Anyone who has been keeping an eye on their online calendar suggestions, would have noticed that the URL: is live and linking to the Google homepage.

So with the release imminent, why would an online calendar be useful? Considering most of us use our own desktop calendar like Outlook, or alternatively use cell phones or PDAs for portable scheduling, why would an online calendar be of any use?

When the functionality to integrate with personal apps, web based email, set appointments, invite attendees, schedule resources, and all the other important calendar features is available on the fly, the freedom and convenience of a web based calendar makes extremely good sense.

It won’t be the first web-based calendar in existence, with Mozilla and Yahoo! already having explored the space, but with the recent lack of innovations, here’s hoping Google have something interesting up their sleeve.

Rene LeMerle Rene is the marketing manager of - a global search engine marketing company. He also leads the marketing for - a web 2.0 style community for online and digital marketers. Rene has been in the industry since 1997 with much of that time spent helping businesses embrace the best of the internet and digital world.

View Rene LeMerle's profile

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