One of the newest developments to come out of Google+ is Google+ recommended pages from other posts on the blog or website you are visiting.
This is essentially a revamped version of the “see related posts” widgets that many blogger use on their blog to give their readers a way to access more content within the blog that interests them. The Google+ Recommendation Button does just that, but perhaps in a more streamlined and personalized manner.
The button looks no different than the G+1 button you’ve seen before, but now when an internet user hovers over the button, a list of suggested articles for additional reading will appear. Here is an example of how it looks in action on the Marketing Pilgrim blog:
It seems that this change is still being rolled out, as not every website that has a Google+ button has this feature enabled. Google says it is an automatic feature, but it is possible that there are multiple types of buttons that users can select.
If you wish to have the Google+ Recommendation Button on your website, the first thing you should do is make sure that your code is up to date.
Another thing to note is that this is not exactly like the “see related posts” button of the past, the content that shows up when you hover over the button is comprised of recommended articles rather than related articles. Google hasn’t shared any details on how it chooses which are the recommended articles so I guess it will be just a matter of – the more content on your blog, the higher the chancesof the button working effectively. One thing we do know is that the articles are from the same website, but there is no immediately discernible pattern – they might not be related by topic, could be older or newer articles and might not be from the same author either.
There is currently conflicting details as to whether this featureonly works if the user is logged in to their Google+ account. If this feature does require logging in to Google+, hopefully the content that Is displayed will be targeted specifically to the individual Google+ user, which will help to increase the number of page hits for blog and website owners.
All in all, this appears to be another great and innovative development within the Google+ system. Of course, it will only work in your favor if the content that you post is engaging enough that those who read your content will wish to read more of your work.